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Austin Photo: Author_Matt McGinnis

Matt McGinnis


Food + Drink

As a marketing strategist for Pen & Tell Us, Matt McGinnis provides marketing, branding and communications counsel to food and beverage as well as other clients globally. He is also an avid beverage enthusiast, chronicling his interests as a Food & Drink contributing writer for CultureMap, as the Food & Drink columnist for Austin Man Magazine, and as a blogger for  What Are You Drinking?He is passionate about the wine industry having previously worked at a winery in Oregon and in wine sales. He has served as Guest Host of Sommelier Cinema at the Alamo Drafthouse, and is a Certified Sommelier in the Court of Master Sommeliers.

His writing has been recognized by the Austin Chronicle as a Top 10 Food Blogger in 2013 and 2014, and with a Texas Social Media Award from the Austin American-Statesman in 2011. When he's not writing for clients at work or about beverages after work, he spends time playing with his kids, playing soccer and dreaming about his retirement job at a winery, distillery or brewery.  


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Meet the Tastemakers

These 9 Austin bartenders are shaking up the city's cocktail scene

By Matt McGinnis

There are dozens of bars throughout Austin that serve excellent drinks, flawlessly prepared with craft spirits and locally sourced ingredients. The rise of cocktails in Austin is riding the same ...

Whiskey warmers

3 whiskey cocktails guaranteed to keep you warm this winter

By Matt McGinnis

Late winter weather in Texas calls for whiskey to warm you up. But instead of heading to a bar for a beverage, CultureMap brings you three winter warmer whiskey cocktail ...

Hill Country Road Trip

Hidden gems: 3 under-the-radar wineries just a short drive from Austin

By Matt McGinnis

The popular wineries clustered along U.S. Route 290 and near Fredericksburg regularly draw big crowds to their tasting rooms. While these wineries are great, there are several hidden gems ...

January Drink Events

Easy Tiger's exclusive Pappy flights and Somms Under Fire top best drink events this month

By Matt McGinnis, Tom Thornton

We've resolved to get more familiar with our favorite beverages this year. Whether whiskey, coffee or wine, Austin merchants, bars and sommeliers are constantly offering new and innovative ways ...

Join The Club

Texas Monthly's exclusive new club delivers state's best wine to your door

By Matt McGinnis

Whether it is for barbecue or tacos, people have long looked to Texas Monthly as an arbiter of iconic Texas flavors. Now the publication is putting its stamp of approval ...

Booze Battle

Nasty feud at Texas distillery ends with buy-out

By Matt McGinnis

The nasty feud between Chip Tate, founder and head distiller of Waco-based Balcones Distillery, and its investors is now over. The distillery’s board of managers has bought Tate’s ...

Wine Guide

Holiday wine guide: Perfect pairings for morning, noon and night

By Matt McGinnis

I love Thanksgiving. It’s a fantastic day to enjoy the company of family and friends, reflect on the best parts of our lives, and break out bottle after bottle ...

Beer Bash

120 brews on tap for Texas Craft Brewers Festival's biggest bash ever

By Matt McGinnis

It seems like there is a new brewery or brew pub opening somewhere in Texas every month. It would be a daunting (but fun!) task to try to visit all ...

Where to Drink

Our 9 favorite bourbon bars — plus can't-miss drink specials

By Matt McGinnis

Sometimes our government gets it right. On August 2, 2007 the U.S. Senate declared September as National Bourbon Heritage Month in a unanimous decision. This came years after Congress ...

Booze News

New Texas-made gin joins Dripping Springs' booming booze empire

By Matt McGinnis

The area west of Oak Hill out to Dripping Springs, Texas is quickly becoming a booze barrio. The neighborhood is home to Revolution Spirits, the soon-to-open Deep Eddy Vodka distillery ...

Texas' Best Sommelier

Red Room Lounge's sommelier named the best in Texas

By Matt McGinnis

On Monday night, Joelle Cousins, general manager and sommelier of Red Room Lounge, was crowned Texas’ Best Sommelier, the sixth winner from Austin in the past 10 years. Austin sommeliers ...

Booze News

Deep Eddy Vodka heads to the Hill Country with new distillery and tasting room

By Matt McGinnis

Deep Eddy Vodka is on a path to nationwide popularity, and the Austin-based company just landed $13 million in financing to continue its growth. The funding will be used in ...

Wine Slingers

These Austin wine pros are competing to be Texas' best sommelier

By Matt McGinnis

On August 11, eight Austin wine experts will test their mettle against elite wine professionals from around the state in the Texas’ Best Sommelier Competition. The competition will be held ...

National Tequila Day

Where to drink in Austin right now: The best places to sip tequila this summer

By Matt McGinnis

Mexico is a land graced with amazing treasures including thousands of miles of stunning coastline, majestic mountains and abundant agricultural products. But one of its most prized exports is tequila ...

Polynesian Punch

Texas Tiki Week returns to 10 Austin bars for week-long celebration

By Matt McGinnis

Break out your coconut bras and Hawaiian shirts, it’s time for the Third Annual Texas Tiki Week taking place Tuesday, June 24 through Monday, June 30.  The world owes ...

Cocktails for A Cause

Celebrate Negroni Week with classic cocktails at these Austin bars

By Matt McGinnis

This week, Campari and Imbibe bring us Negroni Week, a celebration of a beloved classic cocktail  — and an easy way to raise money for charitable causes. From June 2-8, 17 ...

Tastemaker Talk

Austin's top beverage directors share their favorite sips for spring

By Matt McGinnis

What is the right cocktail to drink while listening to Gary Clark Jr.? What wine will bring out the best in braised rabbit? The 10 nominees for the CultureMap 2014 ...

Irish Toast

Toast St. Patrick's Day the right way with these 5 Irish whiskies

By Matt McGinnis

St. Patrick’s Day has become an outlandish celebration of anything remotely Irish, as well as an excuse to get blindingly drunk. But it doesn’t have to be that ...

Data If You Do, Data If You Don't

Examining the top trends at SXSW Interactive: It's all about data

By Matt McGinnis

While SXSW Interactive may have made its name as the event where blockbuster technologies like Twitter and Foursquare launched, it’s also become a circus of brand exhibitionists. Yes, it ...

Can It

Beers to go: 3 Texas breweries introduce new canned beers for spring

By Matt McGinnis

The warmer days of spring lure Austinites to the lake, green belts and swimming pools around town. All of that fresh air and healthy activity works up a mighty thirst ...

All articles by this author.  85 Results. Showing 1 to 20
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