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Austin Photo: Author_Matt McGinnis

Matt McGinnis


Food + Drink

As the managing director of Cohn & Wolfe, Austin, Matt McGinnis provides marketing, branding and communications counsel to food and beverage as well as other clients globally. He is also an avid beverage enthusiast, chronicling his interests as a Food & Drink contributing writer for CultureMap, as the Food & Drink columnist for Austin Man Magazine, and as a blogger for  What Are You Drinking?He is passionate about the wine industry having previously worked at a winery in Oregon and in wine sales. He has served as Guest Host of Sommelier Cinema at the Alamo Drafthouse, and is a Certified Sommelier in the Court of Master Sommeliers.

 His whimsical booze reviews were recognized with a 2011 Texas Social Media Award from the Austin American-Statesman. When he's not writing for clients at work or about beverages after work, he spends time playing with his kids, riding his bike around Austin and dreaming about his retirement  job at a winery, distillery or brewery.

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Irish Toast

Toast St. Patrick's Day the right way with these 5 Irish whiskies

By Matt McGinnis

St. Patrick’s Day has become an outlandish celebration of anything remotely Irish, as well as an excuse to get blindingly drunk. But it doesn’t have to be that ...

Data If You Do, Data If You Don't

Examining the top trends at SXSW Interactive: It's all about data

By Matt McGinnis

While SXSW Interactive may have made its name as the event where blockbuster technologies like Twitter and Foursquare launched, it’s also become a circus of brand exhibitionists. Yes, it ...

Can It

Beers to go: 3 Texas breweries introduce new canned beers for spring

By Matt McGinnis

The warmer days of spring lure Austinites to the lake, green belts and swimming pools around town. All of that fresh air and healthy activity works up a mighty thirst ...

Taste of Texas

Deep Eddy Vodka and Absolut unveil tasty new flavors with Texas roots

By Matt McGinnis

New flavored vodkas from Deep Eddy Vodka and Absolut are hitting Texas shelves this month, just in time for spring break madness. And both are riding the wave of growing ...

Recipes for Romance

Recipes for romance: Perfect wine and food pairings for a lovers feast

By Matt McGinnis

Nothing ignites passion as well as wine properly paired with a meal made of aphrodisiacs. Making a romantic dinner for your sweetie at home on Valentine’s Day is a ...

Wine Olympics

Forget Sochi: Elite sommeliers compete in 'wine Olympics' during Somms Under Fire

By Matt McGinnis

In just over two weeks, some of the world’s best athletes will compete in the 2014 Winter Olympics in Sochi. Whether it's speed skating or snowboarding, the one ...

Austin's Holiday Cocktails

5 favorite holiday cocktails of Austin movers and shakers — and the best bars to drink them in

By Matt McGinnis

In between the office parties, your neighbors’ holiday parties and your friends’ crazy Christmas parties, there are bound to be a few times during the holidays when you find yourself ...

Fall Drinks

10 cocktails Austin bars concocted to warm your autumn nights

By Matt McGinnis

Recently the mercury has been plummeting to a chilly 60 degrees, and frostbitten Austinites are scrambling to find their woolen sweaters and scarves. It’s that time of year. Now ...

Austin's Cool Enough for Quinetum

Hendrick's Gin's exclusive new cordial is available in only three U.S. cities — and Austin is one of them

By Matt McGinnis

Lesley Gracie, Hendrick’s Gin's master distiller, and a couple brand ambassadors are barnstorming a few U.S. cities, including New York, Austin and San Francisco to introduce a ...

Good Times for Texas Beer Lovers

Texas Craft Brewers Festival taps booming beer market

By Matt McGinnis

“This has never been seen before in Texas,” mused Tim Schwartz, president of the Texas Craft Brewers Guild and owner/brewer at Real Ale Brewing Company, as he looked around ...

Texas Style Oktoberfest

Your guide to the best Texas-style Oktoberfest celebrations in Central Texas

By Matt McGinnis

One of the best things about having thousands of German immigrants settles in Texas beginning in the 1840s is the proliferation of Oktoberfest celebrations that happen each autumn. Just like ...

Bourbon Bash

Austin's baddest bartenders duke it out in bourbon bash

By Matt McGinnis

On Tuesday, September 24 from 6:30 to 9:30 pm at Mercury Hall, some of Austin’s best bartenders will be whipping up amazing cocktails using more than 30 ...

Bourbon Buzz

Toast Bourbon Heritage Month with Texas whiskey and Austin cocktails

By Matt McGinnis

We have a wealth of opportunities to celebrate bourbon in this country, and for that we can thank Congress. Not only did that esteemed body pronounce the homegrown whiskey “America ...

Masters of the Wine Universe

7 Austin wine experts compete for best sommelier in Texas

By Matt McGinnis

The Texas Sommelier Conference's (TEXSOM) annual Texas' Best Sommelier Competition takes place in Dallas August 11. Of the 24 competitors, seven hail from right here in Austin. Come meet ...

World of Wine

Somms Under Fire tantalizes top sommelier talent with one-of-a-kind grand prize experience

By Matt McGinnis

Austin is lucky to have a growing community of motivated sommeliers that matches the ever-increasing goal to create the "ultimate" culinary experience. Local sommeliers demonstrate their drive for excellence by ...

Happy Hour

Tipsy Texan's new cocktail book celebrates the spirits of the Lone Star State

By Matt McGinnis

In Texas we have long growing seasons for a wide range of succulent produce, a burgeoning local spirits distilling industry and a hot craft cocktail scene. Now we also have ...

Drinks with Dad

4 after-dinner drink gift ideas for Father’s Day

By Matt McGinnis

In his essay on gifts, Ralph Waldo Emerson poetically asserted that it is better to give a present that reflects the true spirit of the receiver. "… The rule for a ...

Apples to Apples

Cider houses rule: Texas ciders are on the rise with Argus Cidery and Austin Eastciders

By Matt McGinnis

It’s not just for thick-knuckled soccer fans to hook back in British pubs anymore. While sales of hard cider make up less than one percent of U.S. beer ...

Fiesta, Fiesta

6 tequila cocktails to try for Cinco de Mayo

By Matt McGinnis

Cinco de Mayo is often confused with Mexico’s Independence Day, but the date actually marks the Mexican army’s improbable trouncing of the French at the Battle of Puebla ...

Drink up

French underdog wines and craft brews from the Austin Food & Wine Festival

By Matt McGinnis

Flocks of men in Tommy Bahamas print shirts and women in breezy sun dresses swirled and sipped their way through Sunday at the Austin Food & Wine Festival. As wood smoke ...

All articles by this author.  68 Results. Showing 1 to 20
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