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Austin Photo: Author_Matt McGinnis

Matt McGinnis


Food + Drink

As a marketing consultant, Matt McGinnis provides marketing, branding and communications counsel to food and beverage as well as other clients globally. He is also an avid beverage enthusiast, chronicling his interests as a Food & Drink contributing writer for CultureMap, as the Food & Drink columnist for Austin Man Magazine, and as a blogger for  What Are You Drinking?He is passionate about the wine industry having previously worked at a winery in Oregon and in wine sales. He has served as Guest Host of Sommelier Cinema at the Alamo Drafthouse, and is a Certified Sommelier in the Court of Master Sommeliers.

 His whimsical booze reviews were recognized with a 2011 Texas Social Media Award from the Austin American-Statesman. When he's not writing for clients at work or about beverages after work, he spends time playing with his kids, riding his bike around Austin and dreaming about his retirement  job at a winery, distillery or brewery.

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All articles by this author.  80 Results. Showing 21 to 40
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Austin's Cool Enough for Quinetum

Hendrick's Gin's exclusive new cordial is available in only three U.S. cities — and Austin is one of them

By Matt McGinnis

Lesley Gracie, Hendrick’s Gin's master distiller, and a couple brand ambassadors are barnstorming a few U.S. cities, including New York, Austin and San Francisco to introduce a ...

Good Times for Texas Beer Lovers

Texas Craft Brewers Festival taps booming beer market

By Matt McGinnis

“This has never been seen before in Texas,” mused Tim Schwartz, president of the Texas Craft Brewers Guild and owner/brewer at Real Ale Brewing Company, as he looked around ...

Texas Style Oktoberfest

Your guide to the best Texas-style Oktoberfest celebrations in Central Texas

By Matt McGinnis

One of the best things about having thousands of German immigrants settles in Texas beginning in the 1840s is the proliferation of Oktoberfest celebrations that happen each autumn. Just like ...

Bourbon Bash

Austin's baddest bartenders duke it out in bourbon bash

By Matt McGinnis

On Tuesday, September 24 from 6:30 to 9:30 pm at Mercury Hall, some of Austin’s best bartenders will be whipping up amazing cocktails using more than 30 ...

Bourbon Buzz

Toast Bourbon Heritage Month with Texas whiskey and Austin cocktails

By Matt McGinnis

We have a wealth of opportunities to celebrate bourbon in this country, and for that we can thank Congress. Not only did that esteemed body pronounce the homegrown whiskey “America ...

Masters of the Wine Universe

7 Austin wine experts compete for best sommelier in Texas

By Matt McGinnis

The Texas Sommelier Conference's (TEXSOM) annual Texas' Best Sommelier Competition takes place in Dallas August 11. Of the 24 competitors, seven hail from right here in Austin. Come meet ...

World of Wine

Somms Under Fire tantalizes top sommelier talent with one-of-a-kind grand prize experience

By Matt McGinnis

Austin is lucky to have a growing community of motivated sommeliers that matches the ever-increasing goal to create the "ultimate" culinary experience. Local sommeliers demonstrate their drive for excellence by ...

Happy Hour

Tipsy Texan's new cocktail book celebrates the spirits of the Lone Star State

By Matt McGinnis

In Texas we have long growing seasons for a wide range of succulent produce, a burgeoning local spirits distilling industry and a hot craft cocktail scene. Now we also have ...

Drinks with Dad

4 after-dinner drink gift ideas for Father’s Day

By Matt McGinnis

In his essay on gifts, Ralph Waldo Emerson poetically asserted that it is better to give a present that reflects the true spirit of the receiver. "… The rule for a ...

Apples to Apples

Cider houses rule: Texas ciders are on the rise with Argus Cidery and Austin Eastciders

By Matt McGinnis

It’s not just for thick-knuckled soccer fans to hook back in British pubs anymore. While sales of hard cider make up less than one percent of U.S. beer ...

Fiesta, Fiesta

6 tequila cocktails to try for Cinco de Mayo

By Matt McGinnis

Cinco de Mayo is often confused with Mexico’s Independence Day, but the date actually marks the Mexican army’s improbable trouncing of the French at the Battle of Puebla ...

Drink up

French underdog wines and craft brews from the Austin Food & Wine Festival

By Matt McGinnis

Flocks of men in Tommy Bahamas print shirts and women in breezy sun dresses swirled and sipped their way through Sunday at the Austin Food & Wine Festival. As wood smoke ...

Wine Down

Meet the Tastemakers: Austin’s top sommeliers share inspiration and favorite wines for celebrations

By Matt McGinnis

Just as a winemaker has to combine an artful flair with precise chemistry to make fine wine, a sommelier needs to combine a skillful touch with customer service and deep ...

2013 Tastemakers

Meet the Tastemakers: 5 of Austin's top breweries and their award-worthy beers

By Matt McGinnis

Craft beer is on fire in the U.S. and passion for local brews is stoked by a growing number of breweries in town. Austin now boasts 14 craft breweries ...

3 solid tech trends emerge from the growing glitz of SXSW Interactive

By Matt McGinnis

For one day there is odd convergence of hung-over techies and hipsters as SXSW Interactive comes to a close the same day that SXSW Music kicks in to gear. It ...

SXSW Recap

11 rules for life from SXSW Interactive keynote, Tina Roth Eisenberg

By Matt McGinnis

Known for introducing new technologies and showcasing amazing digital advances, this year’s SXSW Interactive introduced a new twist on the meaning of “interactive.” Designer and blogger, Tina Roth Eisenberg ...

What are you drinking?

Craft Pride brings 54 taps of Texas craft beer to Rainey Street

By Matt McGinnis

Just when you thought that every beer-soaked square inch of Rainey Street was occupied by a bar, another one squeezes into the scene. The newest addition to the red hot ...

Good Eats

Cowboys + Gauchos showcases Texan and Southern American cuisine at Salt Lick Pavilion

By Matt McGinnis

Nothing is more quintessentially Texan than the cowboy. This Sunday, February 24, cowboy culture from Texas and South America will be on display in all its finery at the Salt ...

taste test

Austin’s top sommeliers test skills in Somms Under Fire food and wine pairing competition

By Matt McGinnis

Imagine staring at a menu that lists an entrée of roast lamb served with artichokes, goat cheese and cinnamon spiced spinach. Your job is to match the perfect wine ...

Fitness for a cause

Going bananas: Third annual Gorilla Run 5k returns to the streets of Austin this weekend

By Matt McGinnis

This coming Saturday, the streets of Austin will be overrun with hundreds of gorillas grunting and beating their chests. No, it’s not a remake of the campy '70s flick ...

All articles by this author.  80 Results. Showing 21 to 40
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