The bell rings and pandemonium ensues — the screaming traders, the mad waving of colorful stock order slips, the smell of money. Wall Street? No, it's the Brew Exchange, with a fresh concept of stock market pricing at their West Sixth Street location.
Here, beer is sold according to the laws of supply and demand. Real-time market conditions dictate pricing allowing you to get some unknown beers at a discount, while driving the price of more popular brews higher.
Take the advice of the beertender, they know what they're talking about, and do not buy high, there will be occasional "crashes" resulting on beer specials throughout the day.