STAG is classic and modern; traditional and progressive; new and old; respectful and rebellious. The design of the store feels like a blend of a worn-in cabin and old-school general store. The owners stock a wide variety of American and Austin brands, including What Goes Around Comes Around, Levi's, Burkman Brothers, Rogues Gallery and Life After Denim. Stag has truly made walking the fine line of old versus new their own; vintage clothing and reworked vintage toys are stocked next to high-end shirts, bow ties, books, knives and accessories. To further the "general store for every man" mentality, Stag also carries skin-care, shaving and bath products appealing, perhaps, to the lovers of those red-blooded, rugged men.