Austinites, prepare to have your Instagram feeds bombarded with taco puns. A new interactive exhibit devoted to the Capital City’s biggest obsession is rolling into town.
Billed as a “larger than life playground,” Tacotopia will pop up at 3208 South Congress Ave. March 1-31. Like The Art of Ice Cream and FOMO Factory, the activation will offer guests countless selfie opportunities in an array of themed rooms.
Among the more than 20 immersive environments are the “Señorita Needs a Margarita” lime swing, a taco teeter totter, a staircase climbing to “Churro Heaven,” and something called the “Piñatapoloza.” Guests can also slide — Double Dare style — down a tortilla chip into a giant bowl of foam pico de gallo.
According to a release, Tacotopia was inspired by "The Goddess of Tacos," a celestial character combining Buddhist and Zapotec traditions conceived by Jose Ortez, the creative director of the show’s producers, Scottsdale, Arizona’s West 54 Media Group. This will be the pop-ups North American debut, notes the release, which also states it is expected to sell out during SXSW.
There was also a more earthbound motivation: the company’s love of tacos. "Taco Tuesdays are sacrosanct in our office and this weekly ritual generally evolves into a creative meeting,” says Ortez in the release. “Tacotopia was just the natural evolution.”
It’s unclear if the Tacotopia experience will include any actual tacos. A request for more information was not returned at press time.
Tickets for the one-hour experience are $25 for adults, $14 for kids 4-11, and free for children under 3. The exhibit will be open every day except Wednesday from 11 am-8 pm.