AMOA-Arthouse metamorphosed Thursday into The Contemporary Austin. With the announcement of its new identity, comes a renewed focus and mission to unify the century-old museum and art school.
"It is time for Austin, as one of America's most creative and progressive cities, to have a contemporary art museum to match our robust activity in music, film and new-media entrepreneurship," said board president Darrell Windham.
To exemplify its new focus, the inaugural exhibition of The Contemporary Austin will be presented at both locations. The works of Liam Gillick and Marianne Vitale will be shown at both the downtown Jones Center and on the grounds of Laguna Gloria from September 21, 2013 through January 5, 2014.
"Having Liam Gillick and Marianne Vitale as the two artists for our inaugural exhibitions is a perfect way to illustrate our vision of bringing nationally and internationally recognized art and artists to Austin to create new work," said Executive Director Louis Grachos.
"Marianne will be creating an exciting, large outdoor project at Laguna Gloria to contrast with her scalable pieces for the gallery space at the Jones Center," Grachos continued. "[Liam] will use the Jones Center to exhibit his new film, researched and shot in Austin, while his large, site-specific sculpture at Laguna Gloria will not only be a work of art but will serve as a focal point for visitors and a potential setting for programs for our members and the public at large."
As part of its new identity, The Contemporary Austin is also exploring the creation of an international contemporary arts festival, inspired by the success of iconic Austin events like SXSW and Austin Food & Wine Festival.