Arts in Context

This Austin hip-hop festival uses music to build community

This Austin hip-hop festival uses music to build community

Editor's note: CultureMap is proud to present the latest installment in our partnership with KLRU's documentary series Arts in Context. This unique series celebrates stories about the arts in Austin and the people who make this such a vibrant and creative city.

"Hip-hop is the No. 1 form of communication in the world," says Nook Turner, founder of Jump On It. With the goals of community building as his top priority, Turner created Jump On It as a different kind of music festival — one that uses hip-hop as a vessel to promote health awareness, entrepreneurship, and community pride.

KLRU-TV, Austin PBS is dedicated to telling stories that entertain, inspire, and change our lives. KLRU highlights what makes Austin unique — whether music, arts, or public issues — by creating and distributing award-winning original content. KLRU produces several series including Austin City Limits, Arts in Context, Central Texas Gardener, Civic Summit, and Overheard With Evan Smith. As a nonprofit educational organization, KLRU also prepares children to succeed in school and creates lifelong learning opportunities for all.

KLRU Arts in Context Jump On It
"Hip-hop is the number one form of communication in the world." Photo courtesy of KLRU-TV
KLRU Arts in Context Jump On It
Jump On It builds community through music. Photo courtesy of KLRU-TV
KLRU Arts in Context Jump On It Nook Turner
Nook Turner (left) is the festival founder. Photo courtesy of KLRU-TV
KLRU Arts in Context Jump On It
KLRU Arts in Context Jump On It
KLRU Arts in Context Jump On It Nook Turner