grande deal

Changes coming to Austin favorite Fiesta Mart via major acquisition

Changes coming to Austin favorite Fiesta Mart via major acquisition

Fiesta Mart exterior
A new deal means Fiesta Mart will be part of one of the country's largest Hispanic-focused retail chains. Courtesy photo

Fiesta Mart is part of a major deal to become part of one of the largest Hispanic food retailers in the country.

On March 25, Bodega Latina Corporation announced that it would be buying Houston-based Fiesta Mart and all of its 63 stores, making it a total of 122 stores across California, Arizona, Nevada, New Mexico, and Texas.

The retailers said they hope to enhance shopping with improved prices, quality, and customer service.

"The acquisition of Fiesta allows us to meaningfully expand into Texas via an established, well-known supermarket operator. Through the combination of the strengths of our two organizations, we will be well positioned to significantly accelerate our vision of efficiently offering high-quality products at the lowest possible prices.

"We believe this transaction will be beneficial for all of our stakeholders, including customers, suppliers, employees, and vendors. We look forward to welcoming Fiesta's talented employees and working together to create the premier Hispanic grocery retailer," Carlos Smith, President and CEO of Bodega Latina, said.

"Combining the strengths of Bodega Latina with those of Fiesta will accelerate the evolution and growth of Fiesta through combining the parties' scale, geographic reach, talented teams, and market knowledge. Our team members are excited about becoming part of the Bodega Latina family and continuing to grow the combined company," Sid Keswani, CEO of Fiesta, said.

The deal is expected to close later this year; it is not known yet how much it is worth.

Fiesta Mart operates two grocery stores in Austin; Fiesta stores won't change their name as part of the deal.

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For more on this story, including video, visit Houston's ABC13.