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Lyft peddling free Cinco de Mayo rides to tipsy Texans with new program

Lyft peddles free Cinco de Mayo rides to tipsy Texans with new program

Lyft
Get home safely on May 5 with a free ride from Lyft. Courtesy photo

We’ve all been there. Despite our plans to take it easy, it can be difficult to resist the lure of one more drink. Now thanks to a new pilot program, a safe ride home is as close as your phone.

Sober Rides TX, an initiative from popular ride-hailing app Lyft with support from the Texas Municipal Police Association, launches on May 5. Over Cinco de Mayo, the company will be offering $50,000 in free rides to help put a stop to impaired driving.

Those planning to go out on May 5 can redeem a $10 credit to their Lyft account by entering their phone number at the link. Although that is not enough to cover the cost of all rides, it is a substantial discount, especially when applied to a Lyft Line ride where riders agree to carpool for a reduced cost.

Some restrictions do apply to the code. The promotion is only valid between 12:01 am on May 5 to 3 am on May 6. However, the code can be used for any pickup and drop-off location within the state’s borders.

The choice of Texas for the pilot is no accident; drunk driving is particularly rampant in the state. “Recent data shows that Texas led the nation in traffic fatalities, with alcohol impaired drivers contributing to 44 percent of these deaths,” said TMPA deputy director of government affairs Mitch Landry in a release.  

The need for safe rides is especially prevalent in the Capital City. According to a 2017 24/7 Wall St. study using data from the Centers for Disease Control and Prevention, the Austin-Round Rock area is statistically the hardest partying city in Texas and among the heaviest drinking municipalities nationwide.