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Popular East Coast gym aims to crunch competition with aggressive Austin expansion

East Coast gym aims to crunch competition with Austin expansion

Crunch Fitness
Crunch Fitness is planning on stretching into Central Texas. Crunch/ Facebook

On May 15, Crunch Fitness announced plans for a massive expansion into the Austin market. In addition to opening a new 26,000-square-foot facility in Killeen, the popular New York-based gym revealed plans to open an additional 21 facilities in Austin and Central Texas over the next decade. 

The new Crunch will be located at 1101 S. Fort Hood St. in a former Kmart near Fort Hood. This is the second Central Texas location for Crunch; the company's Round Rock location is expected to open any day. 

"I am thrilled to partner with Crunch Fitness to bring the brand's renowned facilities to the Austin and Central Texas area," said Crunch Killeen co-owner Tony Hartl in a release announcing the plans. The Killeen gym is scheduled to open in September.

In addition to a traditional gym facility with cardio machines and weight circuits, the Killeen Crunch will also feature an indoor turf facility, tanning (which is kind of weird), and childcare. Among its group exercise classes, the brand offers Zumba, spin, fat-burning Pilates, and also has onsite personal trainers.

Since launching in Manhattan's East Village in 1989, Crunch has expanded to more than 250 locations in 25 states, Puerto Rico, and four countries.

If it does fulfill its promise of bringing 21 facilities to Austin, Crunch will join 24 Hour Fitness and Gold's Gym as the city's most ubiquitous gym brands. Currently, 24 Hour Fitness has seven locations around town, while Gold's Gym has 18 across the Austin-Round Rock metro area.