Update: Since this story was originally published, The Longbranch Inn has deleted the original tweet and has issued a series of apologies via Twitter including this one:
I am truly sorry to those who I've offended. I meant no disrespect at all. It was a lame attempt at we are all from somewhere else.— Longbranch Inn (@LongbranchInn) June 14, 2014
The Longbranch Inn, the East 11th Street dive bar best known for its cheap drinks and well-stocked jukebox, has been the topic of Twitter conversation this weekend after the bar tweeted out this message during Mexico's June 13 World Cup match against Cameroon. (Mexico went on to win 1-0.)
The bar was instantly met with a Twitter uproar, with some people using the hashtag #boycottlongbranchinn, a hashtag, oddly, even the bar retweeted.
@LongbranchInn equivalent of calling African Americans the n-word. Never cool, never ok. Hard to believe you don't know how offensive it is.— Sonia Arredondo (@Michi500) June 13, 2014
@LongbranchInn How do you not know that's a slur?— stardust (@ofthestardust) June 14, 2014
The Longbranch Inn did respond, offering tequila specials on Friday night and tweeting this response to the public's reaction:
Long night of people mad at us but I can assure we're liberal, we're humanists, and free of the concern of your assigned meaning.— Longbranch Inn (@LongbranchInn) June 14, 2014
We are pro-mexican. Texas is Mexico.— Longbranch Inn (@LongbranchInn) June 14, 2014
As of press time, the bar is continuing its coverage of this year's World Cup tournament.