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Racially Charged Tweets

Local bar tweets racial slur and causes virtual uproar

Longbranch Inn artwork
The Longbranch Inn has been under scrutiny after tweeting a message with a racial slur.  Longbranch Inn/Facebook

Update: Since this story was originally published, The Longbranch Inn has deleted the original tweet and has issued a series of apologies via Twitter including this one:

The Longbranch Inn, the East 11th Street dive bar best known for its cheap drinks and well-stocked jukebox, has been the topic of Twitter conversation this weekend after the bar tweeted out this message during Mexico's June 13 World Cup match against Cameroon. (Mexico went on to win 1-0.)

The bar was instantly met with a Twitter uproar, with some people using the hashtag #boycottlongbranchinn, a hashtag, oddly, even the bar retweeted.

The Longbranch Inn did respond, offering tequila specials on Friday night and tweeting this response to the public's reaction:

As of press time, the bar is continuing its coverage of this year's World Cup tournament. 

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