Ride in Style

Uber launches posh new service in Austin — and it'll cost you

Uber launches posh new service in Austin — and it'll cost you

UberLUX lux black car luxury vehicle ride sharing service 2015
Ride in style with UberLUX, a new luxury ridesharing option that just launched in Austin. Courtesy of Uber

Uber users in Austin can now ride in style with a new premium option. The popular transportation network company has launched UberLUX, the most luxurious — and expensive — ride service available in Austin. 

"Whether it's a celebratory occasion or just another late night on Sixth Street, Austinites will now have a luxury option to get around town," said General Manager Marco McCottry in a press release. "As we continue investing in Austin, UberLUX gives riders a stylish option for that special night out."

With UberLUX, users request a ride in a luxury BMW, Mercedes Benz or Audi. A jaunt in one of these beauties comes at a high price. The base fare for an UberLUX ride is $5, with a charge of $0.50 per minute and $3.75 per mile — more than double the cost of UberX.

Austin is the first Texas city to get the posh service. Other Uber options available in town include UberXL and UberSELECT. In the year since launching in Austin, Uber says it has provided more than 2.5 million rides.