Frost It Forward
See how an Austin blogger's generous gift impacts a vital children's nonprofit
Rachel Holtin, the founder of Austin Foodstagram, has found a way to honor her teaching background: by supporting Any Baby Can. The nonprofit provides assistance to Austin families through a whole host of programs. Its goal, explains director of measurement and evaluation Megan Olshavsky, is to make every parent feel like they are part of a supportive community.
Watch how Holtin's donation of the $100 Frost cash card bolsters Any Baby Can's utility fund, a vital resource that helps families with a wide range of assistance.
It's all part of Frost Bank's new campaign, Opt For Optimism, which encourages small acts of kindness that lead to a big impact in your community.
CultureMap is on board with that, so we've created a Charity Guide and an editorial series that highlights those who are giving back. We're also turning the spotlight on locals who are fostering generosity, building community, and changing perspectives.
Show how you're spreading optimism by tagging CultureMap Austin on Instagram and using the hashtag #frostitforward, and you could win some cool swag.