It can't be missed, the 30-foot vintage orange and baby-blue Airstream trailer with the words "Austin, Texas: Live Music Capital of the World" sprawled across it. After making stops in Washington, D.C. and the Hard Rock Cafe in Memphis, the Austin Airstream is now on its way to Atlanta to complete its first ever road trip.
It's all part of an Austin Convention and Visitors Bureau promotion to pay tribute to our city, distribute swag and information about Austin, and serve as an anchor at media events and as a VIP lounge for musicians and meeting professionals.
All along the road, the refurbished 1970s trailer has received spottings that befit its celebrity status; folks have uploaded photos along the way and entered the drawing for a trip for two to Austin, including airfare, hotel stay and, of course, a Gibson guitar.
“Taking the Airstream on the road gives us a unique opportunity to showcase what sets Austin apart,” says Julie Chase, vice president of marketing and tourism for the Austin CVB. “It’s a fun, interactive way to bring a bit of Austin to the rest of the country.”
The CVB team and local musicians have been traveling with the trailer as it cruises across the country on a 12-day trip to locations selected as key destinations for the Austin tourism market.
"We’ve been hosting pop-up concerts with Marshall Ford Swing Band and Tje Austin for the public and the response has been overwhelming," says Jennifer Walker, director of marketing communications for the CVB. "People we meet on the road have an opportunity to experience one aspect of what makes Austin a unique destination — music."
The custom details and retrofitting for the Airstream were created by Austin artisans, and include an onboard music studio and interview stage. You can even download the ATX Airstream playlist, with tracks by Willie Nelson, Lucinda Williams, Bob Schneider and more.
"This tour and contest to win a vacation are a way to bring our city to the rest of the country. We’ve had great feedback and buzz from destinations we’ve been to thus far and look forward to continuing the tour,” Walker adds.