It's clear, based on the insane downtown traffic and the growing number of people with European accents ordering coffee at Austin Java, that many of the 300,000 visitors from around the world expected to spend Formula 1 weekend in the Capital City are already here.
Over the next four days Austin is expected to transform into a hot spot for the incredibly wealthy with luxurious parties, high fashion and fast cars. But let's remember one thing: Underneath the glitz and glam flying into a helipad near you is a city bursting with energy, culture, live music, art and so much more.
ATXConcierge.com, is a easy-to-use mobile site that will serve as a pilot project for future marketing ideas to boost Austin's cultural tourism.
"ATX Concierge.com was developed around the Formula One race event to explore a new platform for showcasing Austin's unique offerings, specifically focused on arts and cultural events taking place across the city," said Megan Crigger, City of Austin Cultural Arts Program Manager.
ATXConcierge.com, powered by CultureMap, is an easy-to-use mobile site accessible on any mobile platform. The mobile site highlights gallery and museum exhibitions, theater and dance performances and will serve as a pilot project for future marketing ideas to boost Austin's cultural tourism. Perhaps the most useful feature is the city guide, which uses geo location to guide visitors to food, art, shopping, spas and other attractions located near them.
"In partnership with CultureMap, the site celebrates all that makes Austin unique, while providing yet another opportunity to expose Austin's creatives to the world," Crigger said.
The hope is that between the fast cars and clinking champagne glasses visitors will log on to atxconciege.com to find and visit all the places that make Austin the city we all call home.