Austin | Dallas | Houston
SXSW 2014 spotlight: CultureMap presents 30 Days, 30 Artists
30 Days, 30 Artists

England's London Grammar scores high-profile showcase at SXSW

London Grammar plays SXSW
London Grammar opens for Imagine Dragons at iTunes Festival during SXSW. Courtesy of London Grammar / Facebook

Name: London Grammar

Featured track: “Hey Now” from If You Wait

City of origin: Nottingham, England

Genre: Electronic

In one sentence: Restrained and pristine keyboard pop clearly derived from trip-hop, so think of The XX or those times when Massive Attack brought in Elizabeth Fraser to get us all sobbing in our diaries for a good five pages.

Why we chose them: London Grammar scored the kickoff spot on a bill with Imagine Dragons (who just headlined a nearly sold-out Frank Erwin Center) and Coldplay (who can pack small stadiums) on the high-profile iTunes Festival at SXSW. It's fair to say a lot of people are going to see them.

SXSW official showcase: March 11 at ACL Live at the Moody Theater

Get Our Emails

Daily Digest

The Dining Report

Promo Alerts

We will not share or sell your email address