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SXSW 2014 spotlight: CultureMap presents 30 Days, 30 Artists
30 Days, 30 Artists

SXSW pick: Fiddle darling Ruby Jane undergoes indie-influenced transformation

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Austin Photo Set: News_Meredith_ruby jane graduates high shcool_june 2012_3
Fiddle phenom Ruby Jane Photo by Matt Lankes

Name: Ruby Jane

Featured track: "Ticket Out," from her upcoming album

Genre: Folk

City of origin: Austin, Texas

In one sentence: "Languid and assured, [her voice] drifts drowsily on a higher plane throughout her official debut, Celebrity (empire of emptiness), with a penetrating twang that encompasses both patience and urgency." - The Austin Chronicle

Why we chose her: This fiddle phenom has been an important thread in Austin's music scene for years. And — at the ripe age of 19 — as she matures, so does her sound. Don't get fooled by the "folk" label, Ruby Jane's sound infuses unmistakable alternative and indie overtones. Bonus: Watch the video for "Ticket Out" (below) for a pretty accurate depiction of young, uninhibited life on Austin's east side.

SXSW official showcase: 8 pm on Thursday, March 13 at Creekside at Hilton Garden Inn

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