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SXSW 2014 spotlight: CultureMap presents 30 Days, 30 Artists
30 Days, 30 Artists

Catch the ukulele-infused pop stylings of Holland Greco during SXSW

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Holland Greco
Holland Greco plays SXSW on March 11 at Empire Control Room. Holland Greco/ SXSW.com

Name: Holland Greco

Featured track: "Boy Crazy"

City of origin: Los Angeles

Genre: Pop/ R&B

In one sentence: Holland Greco says she's influenced by equal parts "lurid young adult fiction," Michael Jackson and Whitney Houston. 

Why we chose her: Greco was the first non-Zappa to be signed to the musical family's record label, Zappa Records. Considering her pedigree and her pop sensibilities (and, come on, who doesn't love a ukulele!), we're putting her on the short list of shows to check out this year.

SXSW official showcase: Tuesday, March 11 at 8:00 pm at Empire Control Room

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