Name: Max Frost
Featured track: "White Lies," featured on CultureMap's Texas Showcase Sampler
Country/City of origin: Austin, Texas
In one sentence: Frost's "White Lies" is a catchy, well-produced take on funk-soul; currently housed in the Saxon Pub, this sound is ready for a radio takeover.
Why we chose him: Max Frost is much more than a pretty local face with a built-for-the-stage name, and SXSW will prove that. With two showcases (an original scheduled at Saxon Pub and a late addition at Meduse Lounge), Frost's soulful sound (it's not as chilly as his surname) could see a big break. Frost will surprise you — his brand of ever-soulful funk is mature beyond his tender years.
SXSW official showcases: Friday, March 15 at Saxon Pub, Saturday, March 16 at Meduse Lounge (SXSW Free Show)