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SXSW 2014 spotlight: CultureMap presents 30 Days, 30 Artists
30 Days, 30 Artists

SXSW dance rock pick: London's Cymbals prepare for much hyped U.S. debut

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Cymbals
CYMBALS plays two official SXSW showcases. Sean Carpenter/Force Field

Name: CYMBALS

Featured track: "The Natural World," from The Age Of Fracture

City of origin: London, England

Genre: Electro-pop/rock

In one sentence: Reminiscent of '80s synth-pop but with smart, modern ideas. 

Why we chose them: At SXSW, the worst move an attendee can make is failing to mix up genres. Even for fans of folk or jazz, adding danceable moments to your schedule creates needed levity in the music discovery process. London's CYMBALS should provide this during their U.S. debut at SXSW 2014. The band crafts dance music that recalls everything from Kraftwerk to Giorgio Moroder, but production from Dreamtrak (Hot Chip) gives it a decidedly modern sound. The group cites books by Thomas Mann and Daniel T. Rodgers among its influences, so expect thoughtful (if spare) lyrics meshed with the electronics. This is arty, make no mistake, but the slow build of the record ultimately proves successful. Turn up, dance, and allow this band 45 minutes of your time.

SXSW official showcase: CYMBALS play two official showcases: Wednesday, March 12 at midnight at Maggie Mae's, and Thursday, March 13 at 1:15 am at Cheer Up Charlie's.

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