Name: The Howlin' Brothers
Featured track: "Gone"
City of origin: Hermitage, South Dakota
In one sentence: "They play their instruments every waking moment and are truly possessed by music." - Brendan Benson
Why we chose them: These brothers bring authentic — yet indie-influenced — bluegrass sounds to a rock- and pop-heavy SXSW Festival. Catch the brothers before the release of their highly anticipated album, Trouble, which was produced by The Raconteurs' Brendan Benson.
SXSW official showcase: Friday, March 14 at Maggie Mae's