This year's SXSW Music festival boasts a staggering 2,011 acts. There are bands of every genre and from dozens of countries, making the schedule a labyrinth some can find intimidating. To help you prioritize your time, we've filtered through hundreds of showcasing artists and list 10 below worth going out of your way to see.
Many of these artists are playing unofficial day shows as well, but the list simply highlights their official evening showcase times. As with all things SXSW, all times are subject to change.
From the official bio: "Alex Lahey hocked her beloved 1999 blue Corolla to pay for the recording of her debut EP, B-Grade University. A Melbourne-based rock artist with a knack for melodic, guitar-driven hooks."
Mood: Power pop with good songwriting
Recommended if you like: Courtney Barnett, Weezer
Official showcases: March 16 at 8:50 pm (Barracuda), March 17 at 11 pm (Blackheart)
From the official bio: "After putting in time with Vivian Girls (serving as the band's drummer and writing 'Where Do You Run To,' a highlight of their first album), Crystal Stilts, and the Dum Dum Girls, Brooklyn-based noise pop drummer/vocalist Frankie Rose decided to work on her own material — a series of luminous, reverb-slicked indie pop tunes influenced by Talulah Gosh, Black Tambourine, and My Bloody Valentine."
Mood: Dreamy, pretty, hazy, and retro
Recommended if you like: Vivian Girls, Dum Dum Girls, Ride
Official showcases: March 15 at 9:15 pm (Clearport), March 16 at 8:25 pm (Hotel Vegas Patio)
From the official bio: "Born and raised in Los Angeles, Girlpool is a Philadelphia-based two piece made up of Cleo Tucker (guitar) and Harmony Tividad (bass). The two met at Los Angeles DIY venue the Smell and quickly grew very close. Their sound is raw, comprised only of a guitar, bass, and vocal harmonies."
Mood: Indie lo-fi guitars, dual female vocals, and a strong '90s vibe
Recommended if you like: Liz Phair, Mitski, Speedy Ortiz
Official showcases: March 15 at 12:15 am (The Sidewinder Outside), March 16 at 11 pm (Elysium)
From the official bio: "A heavenly voice couched in spellbinding country and western ballads, with a devastating emotional delivery, Holly Macve is a fantastic addition to the Bella Union family. Currently putting the finishing touches to her debut album, she will be touring the U.S. in March 2017 followed by UK dates in April."
Mood: Old guard country with wry and intelligent songwriting
Recommended if you like: Loretta Lynn, Margo Price
Official showcases: March 15 at 8 pm (Easy Tiger) and 9 pm (Esther's Follies), March 16 at 8 pm (Latitude 30), March 17 at 11:30 am (Flatstock Stage)
From the official bio: "On Psychopomp, the debut full-length for Japanese Breakfast, Michelle Zauner romanticizes need, knowing precisely how futile it can be. She drew from the masters of the form — Dolly Parton, Tammy Wynette, Loretta Lynn — for 'the way they sing with over-exaggerated longing, wail on the inability to go on without someone.'"
Mood: Dream pop with great lo-fi melodies
Recommended if you like: Lush, Cocteau Twins
Official showcase: March 15 at 10 pm (Mazda Studio at Empire Garage)
From the official bio: "A gifted rapper, hair-raising gospel singer, razor-sharp wordsmith, classically trained flautist, feminism and black empowerment advocate, plus a Nice Life Recording Company and Atlantic Records artist. In 2015, her album BIG GRRRL SMALL WORLD was named one of Spin’s '50 Best Hip Hop Albums of 2015.'"
Mood: Upbeat, hip-hop and R&B hybrid with indie rock collaborators
Recommended if you like: Nao, Janelle Monae
Official showcases: March 15 at 10:20 pm (Stubb's), March 17 at 1 pm (Radio Day Stage)
From the official bio: "Think Dylan fronting Oasis with Beck making the beats."
Mood: Classic rock anthems with Britpop flourishes
Recommended if you like: The Verve, Cold War Kids
Official showcases: March 15 at 10 pm (Elysium), March 17 at 8:30 pm (Stubb's)
From the official bio: "Muncie Girls embody the classic punk rock story in a modern context. Fueled by discontent and anxiety, they eloquently address issues of modern living as a self-aware young adult. The result is an ambitious and poignant rebellion against social norms that touches on everything from politics to interpersonal relationships."
Mood: Sharp, catchy, and powerful indie
Recommended if you like: Throwing Muses, Juliana Hatfield
Official showcase: March 15 at 11 pm (BD Riley's)
From the official bio: "Noname (born Fatimah Warner) is an American artist from Chicago, Illinois, who blurs the lines of poetry and rap through the music she creates. Noname grew up in Bronzeville, a historic neighborhood on the southside of Chicago that famously attracted accomplished black artists and intellectuals of all types."
Mood: New guard hip-hop with smart lyrics and great production
Recommended if you like: Chance The Rapper, Thundercat, Digable Planets
Official showcases: March 15 at 12 am (Cheer Up Charlies), March 16 at 10:45 pm (Mohawk Outdoor)
From the official bio: "A soulful voice with a humble background, R.LUM.R (pronounced ARE-LUM-ARE) is not an artist to be ignored. With 4 million plays on his latest single, 'Frustrated,' he is redefining the R&B genre, giving it new life and a fresh audience. He believes his music is more about what it means to the listener than what inspired him to write it."
Mood: New soul with dramatic vocals and oceans of synths
Recommended if you like: Gallant, Frank Ocean, Disclosure's Sam Smith collaborations
Official showcase: March 17 at 9:10 pm (Bungalow)