Name: Jonathan Toubin
City of origin: New York, New York
In one sentence: A native of Houston, Toubin's take on nightlife and curated collection of obscure 7-inch records sells out clubs worldwide.
Why we chose him: If you're not yet exhausted by all the SXSW happenings, use that second wind to catch a famed New York Night Train party in person.
SXSW official showcase: 11 pm on Sunday, March 16 at Palm Door on Sixth Street