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SXSW mega-millions

2013 SXSW Festival brought $218 million to Austin economy

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Big Easy Express, SXSW, waiting in line, premiere
This year's SXSW saw a $28 million increase from 2012. Big Easy Express/Facebook

KVUE — The 2013 South by Southwest Festival poured $218 million into the Austin economy, an increase of $28 million from last year's conference.

The official numbers were released by economic firm Greyhill Advisors on September 18.

According to the City of Austin, the 2013 impact analysis represents the seventh consecutive study to fully assess the unique nature of SXSW and its beneficial economic impact to the city. The economic impact of SXSW has steadily increased over the past few years from about $95 million dollars in 2007, to $113 million in 2010, and up to $190 million in 2012.

“SXSW continues to be a truly remarkable event for Austin,” said Austin Chamber President Michael Rollins. “This festival not only brings the world’s attention to Austin’s strengths in community, creativity and commerce, but also provides opportunities to spotlight and support our small businesses which work tirelessly to prepare for – and engage with – the festival’s record-setting attendance of over 155,000."

To read the full story, head to KVUE.

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