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Super Bowl Ad Twist

David Beckham's nearly naked Super Bowl ad could change TV — and H&M — forever

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David Beckham H&M Bodywear underwear (File photo)
The ad campaign coincides with the fifth collection of H&M’s David Beckham Bodywear line. H&M

This year’s Super Bowl, to be held in New Jersey, could be the coldest on record. Swedish retailer H&M hopes to heat things up with an encore 30-second commercial that features super hunk and retired soccer star David Beckham without a shirt. It will also allow some viewers to purchase items from the David Beckham Bodywear collection directly from the television.

Say hello to “t-commerce,” a new technology that takes advantage of smart TVs. Delivery Agent, a company that creates and develops apps, has come up with one that will allow you to make purchases through a Shop TV shopping platform. Currently, only viewers watching the ads on a Samsung Smart TV will be able to take advantage, but expect the technology to extend to other Smart TV models soon.

 Say hello to “t-commerce,” a new technology that takes advantage of smart TVs. 

In case you’re worried about your buddy interrupting the game to buy some boxers — don’t be. When the ad runs, a small part of the screen will present a pop-up menu that will offer product information, the ability to send that info to another device and the option to buy the product directly.

And, if the game gets boring, the ad will still be interactive and available for purchase to consumers who rewind back to it using their DVRs.

To make sure viewers know to take their bathroom breaks during the game and not during the commercials, Beckham will make his first appearance at the new Times Square H&M location (where the in-store music is louder than at a Seattle Seahawks home game) to promote the commercial and get you pumped up for what is sure to be another epic night of advertising and football.

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