The Second Street District has a new design tenant: Located at 209 W. 2nd Street, the Austin FLOR showroom is tiny, but, like one of its carpet tiles, it packs quite the punch of personality.
For those uninitiated to the wonderful world of carpet title, FLOR is a leader in making delightful squares of carpeting that you can purchase, arrange, rearrange, and perhaps most importantly, replace, whenever a room in your home, office or business needs a pop of color or pattern and a nice soft-under-foot feeling.
With FLOR, you don't have to spend tons of money on expensive designer rugs or invest in a scarily permanent installation — with patented FLORdots, you easily assemble carpet tiles per your imagination (you can even cut these guys to size) and install them without any nails, glue or headaches.
Well known from colorful catalogs and website, FLOR began in 2003, and has since opened up several physical locations around the country, before landing in Austin.
"Austin is a creative community filled with independent thinkers — people who like to do things their own way, while keeping the environment and broader impact on the world in mind. FLOR carpet design squares are a perfect fit — offering endless flexibility, endless possibilities to create inspired designs in their homes,” says Rick Kilmer, vice president of retail operations.
Walking into the new downtown Austin FLOR showroom is like walking into the pages of one of the catalogs, only better because now you can run your fingers (or toes) over the different carpet fibers and piles and see colors in person to match to your decor. Staffed with designers and carpet tile know-it-alls, you're encouraged to bring in your design conundrums, room photos, questions and concerns. FLOR experts are ready and willing to find the perfect solution for you.
FLOR carpet tiles are a great fit for eco-conscious Austinites, because FLOR is made with renewable and recycled content and is recyclable itself (you can return used tiles with their Return & Recycle program), and the end goal is to eventually only use renewable and recycled raw materials in products. And considering how many human and pet parents there are in Austin, any product that can be quickly replaced, easily cleaned, is healthy for the environment and looks good is basically a perfect match.
“We also know that our on-going commitment to sustainability is not only appreciated, but expected by Austinites,” Kilmer says. “We're thrilled to be part of this progressive city and look forward to creating design possibilities with everyone.”
Get your hands (or feet) on FLOR at the grand opening party, Thursday, March 7 from 6 p.m. to 8 p.m.