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How to Make it in America

Kendra Scott hosts, advises small businesses on CNBC's Crowd Rules

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Kendra Scott co-hosts CNBC show Crowd Rules
Kendra Scott serves as co-host and panelist on CNBC Prime's Crowd Rules, a reality show where small businesses get their big break. Courtesy of Kendra Scott
Austin fashion week Kendra scott 2013
Kendra Scott Jewelry displays in Austin. Photo by Jon Shapley
Kendra Scott Interior
The Kendra Scott Jewlery store interior at Rice Village. Courtesy of Kendra Scott
Kendra Scott, jewelry store, Rice Village, November 2012
Kendra Scott hosting an event at her store. Photo by Whitney Radley
Kendra Scott co-hosts CNBC show Crowd Rules
Austin fashion week Kendra scott 2013
Kendra Scott Interior
Kendra Scott, jewelry store, Rice Village, November 2012

Another Austinite is featured on a career-focused reality show, but this time she's not competing — she's a sage panelist and candid co-host. 

Kendra Scott visited the Today Show Tuesday morning to speak about CNBC Prime's Crowd Rules which will "feature three small businesses each episode that will compete in front of an audience of 100 that votes to decide who wins $50,000."

Scott was undoubtedly tapped to lead Crowd Rules for her success in turning her eponymous jewelry line, founded in 2002, into a multi-million-dollar company with products that are reportedly sold in over 1,000 boutiques worldwide.

Audiences will get to see Scott in a new light, as she doles out what she calls "tough love" and essential business tips alongside Pat Kiernan, anchor of NY1 in New York City.

The show premieres Tuesday, May 14 at 8 p.m. CST on CNBC Prime.

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