A Grand Partnership

H&M partners with hip Paris designer for new collection

H&M partners with hip Paris designer for new collection

Isabel Marant for H&M
Isabel Marant is the latest designer to collaborate with H&M. Courtesy photo
News_Annina Stefanelli_Fashion sneakers_tennis shoes_Isabel Marant_Miranda Kerr
Miranda Kerr showcased a hip pair of Isabel Marant Willow sneakers in 2012.  Photo by Bauer Griffin
Isabel Marant for H&M with Margareta van den Bosch, creative advisor at H&M
Isabel Marant, left, with Margareta van den Bosch, creative advisor at H&M Photo courtesy of H&M
Lindley Arnoldy, Isabel Marant, Paris Fashion Week, October 2012
Isabel Marant's edgy spring/summer collection includes studded pants and tops. Photo by Alessandro Lucioni
Isabel Marant for H&M
News_Annina Stefanelli_Fashion sneakers_tennis shoes_Isabel Marant_Miranda Kerr
Isabel Marant for H&M with Margareta van den Bosch, creative advisor at H&M
Lindley Arnoldy, Isabel Marant, Paris Fashion Week, October 2012

French designer Isabel Marant is bringing a design sensibility that mixes urban attitude, boho elegance and rock ‘n’ roll spirit with French allure to H&M.

Marant will create a collection of clothing and accessories for women and teenagers as well as her first ever men’s and children's clothing lines for the fast-casual chain this fall.

“I am flattered by this collaboration. H&M works with the best designers, and this invitation is an exciting honor,” Marant said in a statement. “I aim at creating something real – something women want to wear in their everyday lives – with a certain carefree style.”

The line will be a blend of easiness mixed with attitude, according to Marant.

Born and raised in Paris, Marant started customizing her own clothes while still in high school. A graduate of the famed Studio Berçot, she launched her collection in 1994 and has since earned a wide following. Last year, her Willow sneakers were a huge hit and her spring/summer 2013 collection inspired by Elvis Presley in Hawaii and Las Vegas with a bit of Jane Birkin and Brigitte Bardot in St. Tropez, drew kudos.

Though the typical Isabel Marant label is pricey, her designs will sell for reasonable H&M prices. 

“We are sure H&M customers will be excited about this collection,” Margareta van den Bosch, Creative Advisor at H&M, said about the new partnership.

The collection is set to open in 250 H&M stores and online on November 15. In the meantime, ByGeorge and Neiman Marcus are some of the stores that carry Marant’s premium line in Austin. Fingers crossed that the H&M at The Domain will carry the collaboration as well.