Austin Charity Guide
Frost it Forward

CultureMap spins into Austin fitness studio for latest surprise pop-up

CultureMap spins into Austin fitness studio for latest surprise pop-up

Love Cycling Studio Frost Pop-up
Love cyclists were treated to a free class — and more. Photo by Shelley Neuman
Love Cycling Studio Frost Pop-up
Outdoor Voices swag bags were handed out after class. Photo by Shelley Neuman
Love Cycling Studio Frost Pop-up
After their workout, each member of the class was treated to a special surprise. Photo by Shelley Neuman
Love Cycling Studio Frost Pop-up
Follow along on social media at #FIF or #frostitforward. Photo by Shelley Neuman
Love Cycling Studio Frost Pop-up
Austin Eastciders made sure everyone retoxed.  Photo by Shelley Neuman
Love Cycling Studio Frost Pop-up
This is the second in a series of seven pop-ups. Photo by Shelley Neuman
Love Cycling Studio Frost Pop-up
This is all party of Frost's Opt for Optimism campaign. Photo by Shelley Neuman
Love Cycling Studio Frost Pop-up
Austin's own Outdoor Voices made a special appearance. Photo by Shelley Neuman
Love Cycling Studio Frost Pop-up
As did homegrown brewery Austin Eastciders. Photo by Shelley Neuman
Love Cycling Studio Frost Pop-up
Among the many inspirational quotes in the studio. Photo by Shelley Neuman
Love Cycling Studio Frost Pop-up
Follow along on social media to find out where we pop up next. Photo by Shelley Neuman
Love Cycling Studio Frost Pop-up
Love Cycling Studio Frost Pop-up
Love Cycling Studio Frost Pop-up
Love Cycling Studio Frost Pop-up
Love Cycling Studio Frost Pop-up
Love Cycling Studio Frost Pop-up
Love Cycling Studio Frost Pop-up
Love Cycling Studio Frost Pop-up
Love Cycling Studio Frost Pop-up
Love Cycling Studio Frost Pop-up
Love Cycling Studio Frost Pop-up

Riders heading into Love Cycling Studio on July 18 got a lot more than a typical Wednesday evening workout. CultureMap, in partnership with Frost Bank, spun into Love's West Fifth Street location for the second in a series of special pop-ups designed to help Austinites #frostitforward.

With instructor Megan on the podium, Love cyclers were treated to a killer workout on the bike — and a big surprise off the bike. Equal parts sweaty and inspired, cyclers headed into the lobby where they were met by the CultureMap street team and a bevy of goodies from local vendors like Outdoor Voices and Austin Eastciders. Each person also took home a Frost cash card, but it came with one request: spend the money on someone else. 

The pop-up is part of Frost's new campaign, Opt for Optimism, which inspires others to pay it forward. Following Wednesday's class, the surprised riders took to social media, using the hashtag #frostitforward to document their good deeds. 

Also joining the fun was Austin's favorite homegrown apparel line, Outdoor Voices, who donated swag bags, signature Doing Things caps, and $20 gift cards. Austin Eastciders made sure everyone rehydrated in style with ice-cold ciders.

In addition to these in-person surprises, CultureMap has also launched a curated Austin Charity Guide, a one-stop destination for learning about area nonprofits and charities. Follow along all year as we uncover the sweet and inspiring stories of fellow citizens giving back as part of our Charity Guide special editorial series

The Love Cycling pop-up was the second of seven Austin events running throughout 2018. Those who didn't make it out to the July 18 event or the June soiree at the South Congress Hotel still have plenty of opportunities to join the movement. Follow along on Instagram and Twitter to get clues about our next surprise visit.