Summertime means frequent trips to the pool, and the harshness of chlorine and sun can really dry out your 'do. To restore softness and shine to your hair, Austin-based Birds Barbershop has an unconventional beauty tip: Use Shiner Bock to wash your locks.
Later this month, the hip salon is spoiling patrons with a hoppy hair treatment. From August 14-28, every Birds location will offer a free Shiner Bock wash with the purchase of any haircut.
"While many enjoy a cold Shiner Bock beer on a hot summer's day, few realize a warm, flat beer — when poured over your head — conditions your hair to make it softer and give it more shine(r)," explains the local chain.
Before you protest that this hair treatment wastes a perfectly good can of Shiner, let's explore the science. Beer's most basic ingredients, hops and malt, are rich in proteins that not only repair damage but also add a little extra shine. Combine those reparative powers with the sugars in alcohol and you get a fresh, lustrous sheen.
The local barbershop has released an instructional video so you can do your own in-home beer wash if you're so inclined. "Pour a can of flat, room-temperature Shiner Bock through clean, towel-dried hair. Wait five minutes (tip: drink a cold one while you are soaking up the suds). Wash the beer out and style as usual, noticing more volume and shine."