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South Lamar Shopping Guide

Where to shop in Austin right now: The South Lamar edition

Hoiden Supply Company
Hoiden Supply Company. Photo by Alysha Rainwaters
Headdress Austin
Headdress' bohemian vibe.  Photo by Alysha Rainwaters
Noah Marion
Noah Marion Quality Goods. Photo by Alysha Rainwaters
Spartan South Lamar
Spartan. Photo by Alysha Rainwaters
Sola South Lamar
Sola, established 2002. Photo by Alysha Rainwaters
Hoiden Supply Company
Headdress Austin
Noah Marion
Spartan South Lamar
Sola South Lamar

This month, we visit the shops and makers of South Lamar Boulevard. South Lamar offers an eclectic mix of shops, and this roundup features a few of the newest (and most anticipated openings) on the beloved boulevard, as well as some all-time favorites.

Hoiden Supply Company
Best friends Marlene Goodfleisch and Madison Enloe came together to create (and build with their own two hands, might we add) Hoiden Supply Company. Enloe describes the shop as “a women’s mercantile that combines fashion, love of adventure and motorcycles for women.” Goodfleisch, a former fashion designer for Riller and Font, and Enloe, a former head women’s photographer for Quicksilver, have curated a collection of women’s clothing and accessories for the adventurous, saucy, boisterous, carefree woman. In other words, a woman who breaks the mold.

Noah Marion Quality Goods
Marion, a self-taught maker of leather goods, started the company in his mother’s garage in Barton Hills. He derives inspiration from “the mechanical world.” His leather goods are made from untreated, undyed natural vegetable tanned leather, allowing the owner to add his or her own patina and character. We think his camera strap, wallets, dog collar/leash and gift certificate (made of leather to resemble money) make for especially great gifts!

Headdress has totally nailed the bohemian rock vibe. You’ll find one-of-a-kind handmade jewelry, leather bags, T-shirts, blouses, dresses, denim and headwear from all over the world and South Austin. We particularly love the jewelry collection, some made by co-owner Catherine Abston, who works mainly with leather and stones.  

Stepping into Spartan feels more like entering an art gallery than a boutique. White walls are adorned with handmade jewelry, bags, scarves and other practical and approachable items. This is the perfect shop for the minimalist or anyone on the hunt for basic and classic pieces. We especially love the collection of home goods and quilts by Hopewell Workshop.

SoLa opened its doors in 2002 and is a favorite boutique for dressy items for special occasions. We also love the large selection of TOMS shoes and eyewear. SoLa was the first store to carry the brand in Austin and helped provide more than 4,500 pairs of shoes to children in need.

Sunroom’s selection of women's and men’s clothing is timeless and effortlessly cool. Lucy Joulis, the owner of Sunroom, describes the aesthetic of the shop as, “light and bright, clean and simple, with land and sea inspired colors & textures.” When you stop in ask Joulis about Valley Eyewear from Australia and the Esby Apparel line, made in Austin and full of chambray goodness. Oh, and you’ll want her as your best friend, this much we know is true.

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