high fashion

Ferragamo revs up for fall with interactive digital trunk show starring paper dolls

Ferragamo revs up for fall with interactive digital trunk show starring paper dolls

Ferragamo, fall winter 2013, Kate Moss
Kate Moss is featured in Ferragamo's fall fashion ad campaign. Courtesy of Salvatore Ferragamo
Salvatore Ferragamo, digital trunk show
The Ferragamo digital trunk show has a Style Yourself interactive feature to mix and match clothing and accessories. Courtesy of Salvatore Ferragamo
Ferragamo, digital trunk show, with Lily Kwong
Ferragamo's digital trunk show features model Lily Kwong in all the fall/winter looks. Courtesy of Salvatore Ferragamo
Ferragamo, fall winter 2013, Sean O'Pry
Sean O'Pry models Ferragamo's fall menswear line. Courtesy of Salvatore Ferragamo
Ferragamo, fall winter 2013, Kate Moss
Salvatore Ferragamo, digital trunk show
Ferragamo, digital trunk show, with Lily Kwong
Ferragamo, fall winter 2013, Sean O'Pry

Under the direction of designer Massimiliano Giornetti, the venerable Italian fashion and accessories house Salvatore Ferragamo is making a big splash for fall.

An ad campaign highlighting supermodel Kate Moss and Sean O'Pry showcasing the fall 2012 ready-to-wear collections is featured in September fall fashion magazines hitting newsstands any day now. It was shot by Mikael Jansson in Berlin's ornate Russian embassy. 

A cool "Style Yourself" feature allows you to mix and match styles on a digital mannequin that looks like a paper doll.

And recently, Ferragamo launched a digital trunk show featuring the fall/winter collection. Click on the site to see model Lily Kwong in the full collection. Or use a cool "Style Yourself" feature that allows you to mix and match styles on a digital mannequin that looks like a paper doll. Choose from multiple images of shoes, handbags, coats, slacks, blouses and dresses to create your own look.

Style.com praised Giornetti's "fine fall collection that married the rigor of military clothing with the romance of chiffon and lace." Referencing Revolutionary Russia and the Ballets Russes, it is on trend with sleek military looks — a belted black leather and sheared astrakhan officer's jacket is a standout — and feminine styles featuring off-the-shoulder silk dresses, peasant tops and lots of lace.

Many of the looks are arriving in Ferragamo boutiques in the Houston Galleria and Dallas NorthPark Center just in time for the cooler weather that will eventually hit Texas (a couple of months from now).