Austin Fashion Week ups the ante, partners with F1 for "Shift into Style" kick-off event


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Photo by Kelly Wendt
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Austin Fashion Week struck a harmonious high-end chord for its kick off event on Friday by partnering with Formula 1 to produce "Shift into Style" at the Bob Bullock Texas State History Museum.

The event brought forth a rare mix of fashion and racing, featuring Formula 1 cars, Formula 1 simulations and a well produced runway show showcasing the likes of The Danes Collection, Ross Bennett and menswear curated by Keepers.Texas-sized style and glamor permeated the red carpet alongside Formula 1 race cars.

Texas-sized style and glamor permeated the red carpet alongside official Formula 1 cars. 

Inside, guests were treated to cocktails, music and the grandeur of the museum's foyer.

VIP seats next to the runway awaited their attendees. Tickets started at $65, with proceeds going to Seton Breast Cancer Center, Dell Children's Blood and Cancer Center and the Arc of the Capital Area.

Local event producer Matt Swinney (left) founded Austin Fashion Week with Launch 787 in 2009.

Texas' First Lady Anita Perry introduced the show. 

The Danes Collection out of New York showed an array of floor length gowns. 

An edgier look from the Danes Collection particularly caught the attention of the crowd.

Seton's Trennis Jones took to the runway to speak on the importance of chartity and explained where the proceeds of the event would funnel.

The men's portion of the evening was curated by Austin-based Keepers. 

Austin Chronicle fashion editor Stephen MacMillan Moser is a fixture alonside local runways.

Formula 1 racer Alexander Rossi's appearance was a highlight of the event. He walked the runway with COTA models sporting NBC Fashion Star Ross Bennett's designs for the event. 

Ross Bennett took a bow to close the high energy show, giving Austin a lot to look forward to this fall on both the fashion and Formula fronts.

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