Sister Stores

High-end H&M quietly unpacks first-ever Austin shop in the Domain

High-end H&M quietly unpacks first-ever Austin shop in the Domain

COS Austin store
COS sits next to Tiffany & Co. in the Domain. Photo courtesy of COS
COS Austin store
The retailer opened in 2007 in London. Photo courtesy of COS
COS Austin store
Styles are designed to stay relevant long after the season ends. Photo courtesy of COS
COS Austin store
The fitting rooms. Photo courtesy of COS
COS Austin store
The Domain's COS is nearly 5,000 square feet. Photo courtesy of COS
COS Austin store
COS Austin store
COS Austin store
COS Austin store
COS Austin store

Everyone has that friend for whom looking effortlessly chic is just a way of life. You know the kind — the friend that glides into a room (and it's always a glide) donning an outfit that somehow looks both cutting edge and classic. And while they don't mean to, their sartorial prowess has everyone else feeling frumpy and vowing to only shop at Kick Pleat from now on.

For many of these fashionistas, the secret is simple: invest in well-crafted basics. It's the same ethos that guides COS, the higher-end sister brand to H&M. The London-based retailer crafts structural women's and men's wear inspired by Scandinavian design and architecture using quality materials. 

On August 17, COS' first-ever Austin shop quietly opened in the Domain between Stuart Weitzman and Tiffany & Co. near the Neiman Marcus anchor store. A massive 4,890 square feet, the build out is composed of different rooms, and an "aesthetic of clean and modern lines combined with natural elements."

To begin, COS, which stands for Collections of Style, will offer its Fall Winter 2018 line. "Inspired by both architecture and nature, the collection plays with technical and natural fabrics whilst experimenting with elongated proportions and silhouettes," said the company in a release. "FW18 offers customers a selection of wardrobe classics re-imagined with a clean and refined approach in a muted but vibrant palette of sulphur, moss green, petrol, muted lilac, oatmeal and rust." (Preview the line here. The campaign itself, shot by Viviane Sassen and starring supermodel Karen Elson, is getting attention in its own right.)

Pricing is designed to be accessible, competing with brands like Vince and Zara. COS outerwear pieces range from $99-$350, while knitwear is priced from $89-$225, shirting from $69-$150 and jersey from $19-$99, and shoes and accessories ranging from $90-$250.

“We are very excited to have opened our first location in Austin," noted Marie Honda, managing director of COS, in a release. "We look forward to welcoming customers into the store to experience COS and to shop our new season collection.” 

Though COS launched first launched in the U.S. in 2013 with a brick-and-mortar in Manhattan's Soho neighborhood, this marks the shop's first-ever Austin shop. The brand also has a store in Houston.