British Fashion Invasion

Move over, Zara and H&M: Topshop expands in Texas

Move over, Zara and H&M: Topshop expands in Texas

Look from Topshop at Nordstrom
Nordstrom is adding Topshop departments to 28 more stores, including Dallas. Photo courtesy of Nordstrom
TopShop model in field August 2013
Topshop features trendy, wearable clothing for women. Photo courtesy of TopShop
Topman men's fashion fall winter 2013
Looks from Topman's 2013-2014 fall/winter collection. Photo by Thomas Betts
Nordstrom Topshop San Francisco
Rather than building standalone stores, Topshop teamed up with Nordstrom to expand its U.S. presence. Photo courtesy of Nordstrom
Look from Topshop at Nordstrom
TopShop model in field August 2013
Topman men's fashion fall winter 2013
Nordstrom Topshop San Francisco

Thought it's been in Austin for nearly a year, Topshop and Topman departments are heading to Nordstrom stores in Dallas and Houston, offering an array of trendy apparel, shoes and accessories from Britain's grooviest clothing chain. The brand competes with H&M and Zara in offering "fast casual" fashions at reasonable prices aimed at young adults.

Calling both Houston and Dallas key markets, Nordstrom officials announced August 27 that both brands will be available in the Houston Galleria store on September 30 and the NorthPark store in Dallas on October 3, introducing shoppers to the full range of the British import’s merchandise. A Topman suit department will open at Dallas' Galleria store on November 5.

Topshop and Topman have flagship stores in New York, Chicago, Las Vegas and Los Angeles. But rather than building standalone stores across the United States, the company teamed with Nordstrom last September, introducing departments at the upscale retailer in smaller, trendy markets like Austin, where a Topshop department is in the Nordstrom store at Barton Creek Square.

The collaboration has been so successful that Nordstrom is adding 28 Topshop and eight Topman departments, including the Shops at La Cantera in San Antonio on October 1.

“It’s definitely working,” Pete Nordstrom, president of merchandising, told Women's Wear Daily. “We can literally measure that Topshop is attracting a lot of new customers. The average age is significantly younger — like 10 years younger than the typical Nordstrom’s women’s apparel customer.”

He characterized Topshop as “a really big catalyst to Nordstrom’s fashion authority” and a “big part” of the company’s strategic initiative to attract younger fashion customers.