Where many might choose to close their doors during tough economic times, Russell Etchen of Domy decided to open his even further.
The owner of the intelligently artsy bookstore crammed with hard-to-find, collectable books, 'zines and toys expanded the breadth of the shop by bringing in four creative comrades who, quite literally, set up shop in the spare rooms of the space. By shacking up together, the health of their businesses would flourish and be freed of insane overhead fees.
All shops-within-the-shop sell different merchandise, creating a mega-market for not only books, but clothing and accessories (Olive Vintage), paper goods (Paper Party), jewelry and art (Busy Being), and sandwiches (Schmaltz).
"[The idea was] very simply a practical matter of keeping all shops open," Etchen explains of the serendipitous union of the five businesses. "It's a way to expand and create a space that provides other things than books and toys — things that I can't provide."
From left to right: Schmaltz owner Julia Hungerford, Paper Party owner Glade Hensel, Domy owner Russell Etchen, Busy Being owner Amber Abramson and Olive Vintage owner Laura Uhlir.