East Austin Fashion Show

A look at Gail Chovan's haunting, other-worldly fashion show in East Austin


Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6223
Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6236
Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6244
Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6268
Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6286
Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6308
Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6319
Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6325
Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6338
Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6350
Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6364
Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6386
Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6400
Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6416
Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6435
Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6446
Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6468
Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6471
Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6472
Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6473
Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6474
Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6475
Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6477
Photo by Shelley Neuman

"Every man needs aesthetic ghosts in order to live. I have pursued them, sought them, hunted them down." - Yves Saint Laurent

As guests entered Delta Mill Works under a flashing neon sign reading, "FASHION SHOW," they were handed programs with this quote at the top. Local designer and owner of Blackmail Boutique on South Congress, Gail Chovan, presented her S/S 2014 collection last night at an empty lumber mill in East Austin. Seating was limited and so was the lighting other than flickering candles lining the inside of the space.

This haunting, mysterious feel is always present in Chovan's collections, and it set the tone for the fashion show. Stoic, expressionless models slowly walked down the runway, each wearing garments that fell in one of three colors: black, charcoal grey, and a subtle mauve.

The patience and painstaking craftsmanship showed with each piece thoroughly constructed piece that came down the runway. The first half of her show consisted of structured shorter looks, while the second half featured draped and flowing silhouettes with cut-out fabric. The models shoes were all wrapped in thick fabric, giving the illusion that they were floating.

Chovan's work is definitely not for the ordinary "fashionista" and with each collection she presents, she brings new depth and intrigue to the world of Austin fashion.

The first half of Chovan's collection featured more structured pieces.

Gail Chovan S/S 2014 Collection: Aesthetic Ghosts

Gail Chovan S/S 2014 Collection: Aesthetic Ghosts

Gail Chovan S/S 2014 Collection: Aesthetic Ghosts

Gail Chovan S/S 2014 Collection: Aesthetic Ghosts

The whole collection stuck to a color pallette of black, charcoal grey, and mauve.

Each models shoes were wrapped in fabric.

Gail Chovan S/S 2014 Collection: Aesthetic Ghosts

The second half of Chovan's collection featured draped and flowing silhouettes.

Gail Chovan S/S 2014 Collection: Aesthetic Ghosts

Gail Chovan S/S 2014 Collection: Aesthetic Ghosts

Gail Chovan S/S 2014 Collection: Aesthetic Ghosts

Gail Chovan S/S 2014 Collection: Aesthetic Ghosts

Gail Chovan S/S 2014 Collection: Aesthetic Ghosts

Gail Chovan S/S 2014 Collection: Aesthetic Ghosts

Designer Gail Chovan waves to the audience after her show.

Andrew Mirabal and Erin Freeman.

Oliver Perez and Hannah Neal.

Sari Warenoff and Masha Poloskova.

Callie Thompson, Bill Goodpasture, and Lorie Goodpasture.

Elizabeth Chapin and Elizabeth Pecore.

Susannah Joffe, Austen Juul-Hansen, Alvel Chapin, and Elsa Pecore.

Comments