Austin | Dallas | Houston
East Austin Fashion Show

A look at Gail Chovan's haunting, other-worldly fashion show in East Austin

Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6223

"Every man needs aesthetic ghosts in order to live. I have pursued them, sought them, hunted them down." - Yves Saint Laurent

As guests entered Delta Mill Works under a flashing neon sign reading, "FASHION SHOW," they were handed programs with this quote at the top. Local designer and owner of Blackmail Boutique on South Congress, Gail Chovan, presented her S/S 2014 collection last night at an empty lumber mill in East Austin. Seating was limited and so was the lighting other than flickering candles lining the inside of the space.

This haunting, mysterious feel is always present in Chovan's collections, and it set the tone for the fashion show. Stoic, expressionless models slowly walked down the runway, each wearing garments that fell in one of three colors: black, charcoal grey, and a subtle mauve.

The patience and painstaking craftsmanship showed with each piece thoroughly constructed piece that came down the runway. The first half of her show consisted of structured shorter looks, while the second half featured draped and flowing silhouettes with cut-out fabric. The models shoes were all wrapped in thick fabric, giving the illusion that they were floating.

Chovan's work is definitely not for the ordinary "fashionista" and with each collection she presents, she brings new depth and intrigue to the world of Austin fashion.

Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6236

The first half of Chovan's collection featured more structured pieces.

Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6244

Gail Chovan S/S 2014 Collection: Aesthetic Ghosts

Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6268

Gail Chovan S/S 2014 Collection: Aesthetic Ghosts

Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6286

Gail Chovan S/S 2014 Collection: Aesthetic Ghosts

Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6308

Gail Chovan S/S 2014 Collection: Aesthetic Ghosts

Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6319

The whole collection stuck to a color pallette of black, charcoal grey, and mauve.

Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6325

Each models shoes were wrapped in fabric.

Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6338

Gail Chovan S/S 2014 Collection: Aesthetic Ghosts

Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6350

The second half of Chovan's collection featured draped and flowing silhouettes.

Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6364

Gail Chovan S/S 2014 Collection: Aesthetic Ghosts

Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6386

Gail Chovan S/S 2014 Collection: Aesthetic Ghosts

Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6400

Gail Chovan S/S 2014 Collection: Aesthetic Ghosts

Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6416

Gail Chovan S/S 2014 Collection: Aesthetic Ghosts

Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6435

Gail Chovan S/S 2014 Collection: Aesthetic Ghosts

Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6446

Gail Chovan S/S 2014 Collection: Aesthetic Ghosts

Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6468

Designer Gail Chovan waves to the audience after her show.

Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6471

Andrew Mirabal and Erin Freeman.

Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6472

Oliver Perez and Hannah Neal.

Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6473

Sari Warenoff and Masha Poloskova.

Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6474

Callie Thompson, Bill Goodpasture, and Lorie Goodpasture.

Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6475

Elizabeth Chapin and Elizabeth Pecore.

Photo by Shelley Neuman
Gail Chovan Aesthetic Ghosts Fashion Show in Austin 6477

Susannah Joffe, Austen Juul-Hansen, Alvel Chapin, and Elsa Pecore.