A year ago, Austinite Beth Knapp, who worked until her second child was born, was ready to get back to work. “I just get kind of antsy now,” she remembers telling her sister, Becca Hogan, also a mother of two. The two started brainstorming a project that would allow them flexibility but also give them something to be passionate about.
They immediately gravitated towards serving mothers, and while they felt like there were plenty of services and businesses designed for moms, there weren’t many for expectant mothers. It’s then they dreamed up Mama Bird Box, a subscription-based, curated delivery service for mothers-to-be.
“We decided we wanted our box to be specific to months of pregnancy,” explains Knapp about Mama Bird, which offers a box for every month from three to nine, plus one postpartum. “We didn’t want a belly cream in month three,” she explains. “We wanted to make it appropriate and make sure people were getting stuff for them.”
To do that, the sisters drew on their own pregnancy experiences and symptoms and found items they would have wanted, like a shower burst for the first box to combat early pregnancy headaches. Other examples include a stain remover — “When your belly gets so big, you dribble and drop all the food onto your belly,” laughs Knapp — and a ring dish for swollen fingers. There are tongue-in-cheek items, too, like a jar of pickles. “It’s our way of saying we know you have cravings,” explains Knapp.
While the company officially launched last year, Knapp says they are still thinking about what’s next, which includes a website relaunch and expanding a new Facebook community group. “I still feel like we’re in that creating stage,” she explains.
Mama Bird offers a variety of subscription services, from month-to-month ($34.95 per box) to a six-month subscription for $194.95. Find more details and sign-up information here.