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Peacock Alley Austin

Luxury linen brand unveils dreamy new Austin storefront

Luxury linen brand unveils dreamy new Austin storefront

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Peacock Alley makes its Austin debut with a grand opening on April 5.  Photo by Ashley St. Clair
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The storefront features luxury linens, pillows, and accessories.  Photo by Ashley St. Clair
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Peacock Alley Austin Design Studio is located at 3010 W. Anderson Ln., Ste. K.  Photo by Ashley St. Clair
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In addition to linens, Peacock Alley offers an array of home accessories and services. Photo by Ashley St. Clair
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Peacock Alley, the Dallas-based brand behind luxurious bedding, makes its Austin debut with a new storefront in the charming Allandale neighborhood. The new location will hold its grand opening Wednesday, April 5.

Brad Cleveland, director of studio designs, says Austin was a no-brainer destination for the brand’s new digs. “Opening a store in Austin has long been a dream for Peacock Alley Design Studios,” Cleveland says in a release. “While we are Dallas-based, we are excited to become a part of the creative grassroots of this city. We hope our Anderson Lane location will soon be a part of this thriving community.”

Peacock Alley provides quality, high-end linens, bath and home accessories, and design services to help you achieve the abode of your dreams. Each product is sourced with fabric from responsible mills around the world, individually sewn in Texas by skilled artisans.

Shoppers can expect impeccably crafted bedding and bath linens with a simple and timeless appeal. Peacock Alley founder Mary Ella Gabler believes her brand's values, family-owned operations, small business culture, and exquisite products will resonate with Austin homeowners, designers, and interior lovers alike. 

"We love Austin and its special brand of hospitality," Gabler says. "From my family and our sales people, our goal is that everyone feels welcome and uplifted when they come into Peacock Alley. Quality bed linens make every night a dream. We want to share that simple luxury with everyone." 

Locals are invited to the Peacock Alley grand opening party on Wednesday, April 5, from 5:30-8:30 pm. Guests will enjoy live music, sips, and light bites while they get a first look at the new store. Proceeds from purchases made at the opening party will benefit the Dell Children's Medical Center. Admission is free with an RVSP to peacockalleyaustin@peacockalley.com. 

The Peacock Alley Austin Design Studio is open Monday through Saturday and is located at 3010 W. Anderson Ln., Ste. K.