In an innovative new take on holiday giving, Texas billionaire philanthropists John and Laura Arnold are reaching out to donors great and small to explore the couple's Giving Library — a website connecting hundreds of charitable organizations with potential financial supporters.
"A lot of people are thinking about end-of-year giving right now,"says Giving Library manager Kerry Vaughan, "and we're here to help them figure out which nonprofits they might be interested in supporting."
This December marks the site's inaugural Share to Give campaign, in which supporters circulate official Giving Library info videos about nonprofits involved in everything from education and the environment to medical research and global humanitarian aid.
The Arnolds have set aside up to $100,000 for the social media effort, offering a $5 donation to each charitable group every time their video is posted to Facebook or Twitter. Vaughan stresses that participants themselves are not required to donate — just to share.
Visit the Giving Library website for details on the campaign. Supporters can share up to five different charities through December 31.