This Friday, SXSW Eco has its coming out party, joining the ranks of its cool-ass brethren with a closing night party named #2600, featuring top indie bands DIIV and Yuna — sponsored by non other than FADER.
Yes, the same magazine dripping with hip, trendy artists that produces SXSW's FADER Fort and countless secret parties in Austin each year is showing the environmentally conscious crowd how to party like rock stars.
Together with Glass Is Life, FADER presents a night of special performances by the aforementioned bands and a showcase of unique glass artwork developed by local Austin artists promoting the intrinsically beautiful, endlessly recyclable, naturally sustainable material.
Glass Is Life director of global brand strategy, Casey Ingle tells CultureMap that he initially reached out to Andy Cohn, president and publisher of FADER, to connect with cultural influencer types with both a keen understanding of eco-centric issues and a drive to be part of the solution.
"SXSW Eco was the perfect place to come together with them," Ingle says. "We are building a global movement for glass — one that celebrates glass packaging's innate and unique ability to make the world better. Being at SXSW with The FADER gives us a massively awesome platform to connect with people who want to make the right choice."
FADER, which was the first magazine to ever put its print edition online through iTunes as a .pdf to reduce paper waste, is no stranger to using the lure of amazing musical talent like DIIV and Yuna as a way to bring attendees together to celebrate new ways of thinking.
"We are excited to partner with the Glass Is Life initiative to make our first trip to SXSW Eco," explains Cohn.
"SXSW Eco was of interest to us to expand our knowledge-base when it comes to issues surrounding sustainability, and to continue to look toward new and innovative ways of engaging our readers through more sustainable channels, including our website, social media outlets, mobile app and tablet edition.
Par for the course with high profile FADER parties, the general RSVP list for #2600 closed nearly a week before the event. But hey, at least the company always looks out for Austinites and invited us all, right? SXSW Eco badge holders, of course, are welcome to and should attend, as FADER's aesthetic is sure to sex up the feel of the conference.
Who knows. Maybe next year we'll see SXSW Edu sponsored by Rolling Stone. Stranger things have happened.