New Eats in East Austin

East Austin powerhouse expands empire with upscale Mexican restaurant

East Austin powerhouse expands empire with upscale Mexican restaurant

Jacoby's Restaurant and Mercantile Austin cran tostadas
The Jacoby's team is branching into Mexican food. Photo by Adrienne Dever
Grizzelda's rendering Jacoby's Restaurant Group June 2016
Grizzelda's will be right across the street from Jacoby's. Rendering courtesy of Jacoby's Restaurant Group
Jacoby's Restaurant Group Kris Swift Austin Ewald Albert Gonzalez Kaity Zitz Adam Jacoby
Kris Swift, Austin Ewald, Albert Gonzalez, Kaity Zitz, and Adam Jacoby. Photo courtesy of Jacoby's Restaurant Group
Jacoby's Restaurant and Mercantile Austin cran tostadas
Grizzelda's rendering Jacoby's Restaurant Group June 2016
Jacoby's Restaurant Group Kris Swift Austin Ewald Albert Gonzalez Kaity Zitz Adam Jacoby

Amid a wave of restaurant closures, a new eatery is on the horizon. On Wednesday, the team behind Jacoby's Restaurant & Mercantile announced the opening of an upscale Mexican restaurant on the east side.

Grizzelda's will serve authentic Mexican flavors with Texan influences. The restaurant will be located across from Jacoby's on East Cesar Chavez Street in a building that formerly housed Taqueria Los Jaliscienses.

"More than three years ago, we made a commitment to lay down roots in East Austin and share our family with the Austin community," said owner Adam Jacoby in a statement. "When the space and opportunity presented itself across the street, it could not have been a better time to grow our restaurant family."

Grizzelda's is a departure from the Jacoby's menu, but fans of the family-owned restaurant can look forward to the same attention to food and service. Executive Chef Albert Gonzalez, Chef Austin Ewald, and General Manager Kaity Zitz will be splitting time between both Austin outposts. As can be expected, Jacoby Brand Beef and other meats from the Jacoby family ranch will be featured heavily.

The look of the new eatery, while unique, will also have a similar vibe to Jacoby's. "Grizzelda's will be modern and comfortable with the same transportive character that you find at Jacoby's Restaurant & Mercantile," said Kris Swift, creative director for the restaurant group. "It will take elements from Texas and various destinations in Mexico and place it at arm's length, right here in East Austin."

Grizzelda's does not have a firm opening date, but the team has eyes on late 2016.