Whataburger, once known for its burgers, now better known for its condiments, has begun selling bottles of its popular fancy ketchup, spicy ketchup and original mustard online.
The San Antonio burger chain began bottling the condiments and launched retail sales in May, in a partnership with H-E-B. The product introduction set off a tumultuous fervor that neither Whataburger nor its fans could possibly have anticipated. People, it's just ketchup, for heaven's sake.
A company spokesman says that fans outside of H-E-B's Texas and Mexico service area petitioned Whataburger to make the condiments available online.
"When we announced our in-store retail partnership with H-E-B, we were incredibly pleased with the enthusiastic response from customers of both Whataburger and H-E-B," says VP of retail Dino Del Nano. "At the same time, we heard from a lot of Whataburger fans outside of Texas who really wanted to get their hands on our popular ketchup and mustard.
"By making our condiments available online, we can help our out-of-state fans get their bottle of fancy ketchup, spicy ketchup or original mustard, whether they're in Oklahoma or New York City."
Whataburger's fancy ketchup, spicy ketchup and original mustard are available on the Whataburger website in a three-pack for $19.99 or a six-pack for $26.99, which includes free ground shipping anywhere in the continental United States. Customers can purchase either multiple bottles of one product or a variety pack of all three.