Whole Foods News

Whole Foods unveils first Texas location for new low-price grocery chain

Whole Foods unveils first Texas location for low-price grocery chain

The first Texas location of 365 by Whole Foods Market, the "streamlined, value-oriented" grocery chain aimed at millennials, has been announced. 

Houston is one of the first five cities to get a branch of the new chain. The Houston store will be located at Interstate 610 and Yale, and is the first 365 by Whole Foods Market store in Texas, according to spokesman Michael Silverman. "We haven’t announced the timetable for the opening of the Houston store," Silverman says, but store openings are scheduled through 2017.

The Houston location will be at the northeast corner of Yale and Loop 610, near the Heights, Garden Oaks and Oak Forest neighborhoods, in a new complex called Yale Street Marketplace.

The company has also secured leases for 365 by Whole Foods Market locations in Bellevue, Washington; Portland, Oregon; and Santa Monica, California. The first 365 store will be located in the hipster Silver Lake neighborhood of Los Angeles.

In a release, Jeff Turnas, president of 365 by Whole Foods Market describes the concept as having "a fresh format and a unique product assortment."

"We think 365 will offer convenience and value while providing the quality standards and transparency that consumers love and expect," he says. One of its selling points is lower prices on natural and organic products.

According to the release, the first locations will open in the second half of 2016, and the company plans to double the number of 365 by Whole Foods Market store openings in 2017.

365 By Whole Foods Market
Whole Foods Market's new 365 chain is geared toward millennials. Photo courtesy of Whole Foods