Austin's favorite tequila has something new in store. Earlier this week, Tequila 512 simultaneously debuted an aged varietal and brand-new look.
With more than $1 million in funding from private investors and plans to make a big splash in the beverage world, Tequila 512 has updated its branding to convey excellence — evident by the brand's double-gold win at last year's San Francisco World Spirits Competition — while still reflecting its dedication to being "the prefect anytime tequila."
Founder Scott Willis describes the new look designed by local firm The Butler Bros. as "grown-up, sexy packaging that's still true to Austin and true to our brand." "Everything in my mind that I thought we already were," he says.
The state capitol and agave plant have been replaced by new iconography that acts as a subtle homage to agave and the distillery's use of volcanic spring water.
The label isn't the only thing new to Tequila 512. An añejo varietal has been added to the lineup that includes the award-winning blanco and the reposado, which debuted last year. Like the others, the añejo is triple-distilled with 100 percent agave in the Tequila region of Mexico.
Tequila 512 also is working with Republic National Distributing Company to expand its presence. Signing on with a national distributor means increased availability across the state and, eventually, in markets outside Texas.
Tequila 512's new look and añejo are on shelves across Austin now. Bottles retail for $25-$35.