With some of Texas’ most respected wineries located just a short drive away in the Texas Hill Country, Austin is already a prime destination for wine lovers. Now, an ambitious urban winery is looking to bring the experience inside the city limits.
On December 12, The Infinite Money Theorem announced it is opening a Texas headquarters to East Austin in late January 2019. According to a company rep, the new flagship at 702 Shady Ln. (the former home of Pump Project) will replace the current outpost at 121 Pickle Rd., more than doubling the current space and allowing the brand to produce up to 10,000 more cases a year, some of which will wind up at the upcoming Dallas taproom.
Though owners Aaron and Meredith Berman have lived locally since bringing IMT to Austin in 2015, they still used the original Denver location as the headquarters for their operations in both states. That fact was reflected in the original Pickle Road lineup, which only featured one wine using Texas grapes, a cinsault rosè.
Since then, the winery has added more Lone Star varietals like tempranillo, chenin blanc, and viognier. Its 2016 merlot, made with High Plains grapes made a particular splash. In September, Wine Spectator rated it an 87 — one of the highest scores the venerated magazine has ever given a Texas wine.
With such success, it’s no wonder IMT is making the commitment to Central Texas, but the move isn’t just about the wines. The Bermans hope to create a dynamic neighborhood hangout at the Govalle headquarters. Part of that includes bringing in food trucks, but the rep also hinted that a symbiotic relationship with nearby companies would be announced next year.
“It’s exciting to have found a new home for our [headquarters] in East Austin,” said Aaron in a statement. “Beyond the increase in space for production, we’ll open for tours and tastings, with the open floor plan allowing guests to settle in and hang while seeing the process in action. And in the near future, we are hopeful that our outdoor space and connectivity to neighboring businesses will allow Shady Lane to act as a hub for the community.”
Bringing the next urban winery to East Austin isn’t a bad way to do just that.