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Whataburger makes a move into H-E-B, creating a spicy partnership

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Whataburger ketchup and mustard
New trio of Whataburger condiments will soon be sold at the grocery store. Photo courtesy of Whataburger
Whataburger, hamburger burger, french fries
You remember this. It's a burger and fries from Whataburger. Whataburger/Facebook
Whataburger ketchup and mustard
Whataburger, hamburger burger, french fries

Bolstered by the hype generated for its spicy ketchup, Whataburger has decided to start bottling the stuff. The burger chain will partner with H-E-B stores to sell it this summer. They'll sell the regular ketchup and mustard as well, and they are introducing a new potato chip product called Whatafries.

The ketchup will come in 20-ounce bottles; the mustard will be in a 16-ounce bottle. According to Whataburger, its mustard is a "one-of-a-kind" recipe dating back to the 1950s.

Whatafries — a potato chip version of Whataburger's French fries — will be made made from real potatoes. Those will be sold in 7.4-ounce bags.

In other condiment news, the spicy ketchup will graduate from its previous limited-edition status to become available permanently at every one of Whataburger's 740-plus restaurants in its 10-state service area.

Whataburger has gotten a lot of mileage from its spicy ketchup. The restaurant chain first released the not-really-that-spicy? condiment in January 2012 for a limited time, which helped ramp up the furor. When it went away, customers did what they usually do these days: created a Facebook page. Whataburger reissued it in March 2013 — which apparently resuscitated the enthusiasm sufficiently to persuade them to add it to the regular lineup.

As for the mustard, is it really one-of-a-kind? I can think of lots of mustards that are distinctive, but the Whataburger mustard doesn't seem that special.

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