Blue Bell, which prides itself on coming up with new and exciting flavors for its fanatically loyal clientele, has hit upon a wedding theme just in time for the summer matrimony season.
The little Brenham creamery has announced its latest flavor, Italian Cream Cake Ice Cream, described as "creamy vanilla ice cream with little pieces of Italian pieces of delicious Italian cream cake, shredded coconut, roasted pecans and a smooth cream cheese icing swirl."
"We have had lots of success with flavors inspired by cakes so we figured we may be onto something."
“We’ve created a flavor that not only has all the ingredients of an Italian cream cake in each bite, but there are actual cake pieces in the ice cream too,” Wayne Hugo, general sales manager for Blue Bell, said in a statement. “I’m not sure it gets any better than that.”
Italian cream cake is a popular cake at Southern weddings, the creamery noted. "We have had lots of success with flavors inspired by cakes so we figured we may be onto something," Hugo said.
Other popular cake-infused ice creams include the Blue Bell Birthday Cake Ice Cream (chocolate cake combined with a vanilla ice cream, a chocolate icing swirl and bright multi-colored sprinkles) and the Blue Bell Red Velvet Cake Ice Cream , which became an instant success when introduced last year.
Blue Bell has also recently introduced a new flavor called Lemon Bliss, which combined lemon ice cream with vanilla crème-filled cookies.
The Italian Cream Cake Ice Cream just arrived in stores and is alongside Caramel Turtle Cheesecake Ice Cream, which Blue Bell fans overwhelmingly voted to bring back in the creamery's "Crankin’ Back the Clock Flavor Contest." The cheesecake ice cream filled with chocolate-coated caramel turtles, roasted pecans and cheesecake pieces with a chocolate cookie crust surrounded by a smooth caramel swirl made its debut in 2010 and recently returned by popular vote.