SXSW 2013
Reggae Reincarnation

Snoop Lion is Reincarnated: Rapper hits SXSW for his premiere at The Paramount

Rapper and reggae artist Snoop Lion hits the red carpet at SXSW Film Festival on March 14. The documentary follows rapper Snoop Dogg on his spiritual journey in Jamaica and documents his transformation into Rastafarian reggae artist Snoop Lion. The movie premiered at the Paramount Theatre as part of the SXSW Film Festival in Austin.

Rapper and reggae artist Snoop Lion speaks to reporters on the red carpet.

 Andy Capper, director of the documentary Reincarnated.

Producers Suroosh Alvi and Ted Chung.

Snoop Lion has a light moment with a fan on the red carpet.

Snoop Lion poses on the red carpet.