« Back to article: CultureMap's surprise South Congress Hotel pop-up designed to delight

CultureMap Frost Bank South Congress Hotel pop up
The photo booth provided more than just photographs.  Photo by Shelley Neuman
CultureMap Frost Bank South Congress Hotel pop up
SoulCycle handed out free classes to attendees. Photo by Shelley Neuman
CultureMap Frost Bank South Congress Hotel pop up
Attendees had no idea they were attending Frost's first event in its Opt for Optimism campaign.  Photo by Shelley Neuman
CultureMap Frost Bank South Congress Hotel pop up
The South Congress Hotel courtyard turned into an impromptu event designed by Frost to surprise and delight.  Photo by Shelley Neuman
CultureMap Frost Bank South Congress Hotel pop up
Attendees enjoyed drink specials from Lone Star and Infinite Monkey Theorum.  Photo by Shelley Neuman
CultureMap Frost Bank South Congress Hotel pop up
Frost believes that optimistism does lead to better financial choices. Photo by Shelley Neuman
CultureMap Frost Bank South Congress Hotel pop up
The street team handed out goodies and cash cards. Photo by Shelley Neuman
CultureMap Frost Bank South Congress Hotel pop up
Austin's own Third Root performed to a packed First Thursday crowd. Photo by Shelley Neuman
CultureMap Frost Bank South Congress Hotel pop up stephen f frostin
Stephen F. Frostin' kept things cool with scoops and sammies. Photo by Shelley Neuman
CultureMap Frost Bank South Congress Hotel pop up
The June 7 event was the first of seven in Austin.  Photo by Shelley Neuman
CultureMap Frost Bank South Congress Hotel pop up
DJ ulovei spun tunes.  Photo by Shelley Neuman
CultureMap Frost Bank South Congress Hotel pop up
Bartenders were tasked with selecting guests at random to get free drinks.  Photo by Shelley Neuman
CultureMap Frost Bank South Congress Hotel pop up
The photobooth was more than just a place to snap pics, attendees also got cash cards and more.  Photo by Shelley Neuman
CultureMap Frost Bank South Congress Hotel pop up
Be on the lookout in July when CultureMap spins into a brand new location for the second #frostitforward event. Photo by Shelley Neuman